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ABOUT US

About Us

About Us

We develop software that helps companies apply artificial intelligence and data science to improve sales, customer service, and day-to-day operations.
We develop software that helps companies apply artificial intelligence and data science to improve sales, customer service, and day-to-day operations.
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OUR STORY

Unlocking Data Since 2018

The story dates back to 2018 when Stefán Baxter, who has been working on leveraging artificial intelligence to improve business operations since 2011, founded Smart Data. Initially, the focus was on finding ways to unlock data — to open it up and make it accessible to the public.

In 2020, the company joined the Supernova business accelerator with one of the founder’s brainchildren, Quick Lookup. A dedicated team worked tirelessly to make data accessible for the masses.

The projects "Knowledge Graph for Data Science and AI" and "Automated Standardization of Icelandic Proper Names" received funding from the Technology Development Fund and the Language and Technology Strategy in 2020 and 2021.

Subsequently, the team was selected to participate in Inception, NVIDIA’s innovation program, where the first generation of Context Suite began to take shape.

The knowledge within Smart Data’s distributed team in the field of applied artificial intelligence is extensive, and the experience found here is unmatched in one place.

Current clients operate across various sectors of the business world, with projects being highly diverse. However, whether it's Arctic Adventures, Blue Car Rental. Bónus, ,Brimborg, Elko, RARIK or The Icelandic Tax Office, their common goal is the same — the correct implementation of artificial intelligence.

Our team

The Nerd Herd

We were born during the Pandemic, have always been distributed,
and we know how to work that way.

Stefán Baxter

Founder & CEO

Helgi Páll Helgason

CTO

Ingi Freyr Atlason

CMO

Akshay Kumar

Assistant Data Engineer

Alex Gnakadja

Software Development Team Leader

Hamdy Ibrahim

Backend Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ivan Tambovtsev

Data Scientist

Valdimar Á. Eggertsson

NLP Team Lead

Yasir Ali

Data Engineer

OUR VALUES

Our Guiding Principles

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To maximise impact and profitability

We simplify the smart implementation of applied artificial intelligence.

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To maximise impact and profitability

We simplify the smart implementation of applied artificial intelligence.

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To maximise impact and profitability

We simplify the smart implementation of applied artificial intelligence.

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To optimize results

We enrich data and artificial intelligence with business-related situational awareness.

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To optimize results

We enrich data and artificial intelligence with business-related situational awareness.

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To optimize results

We enrich data and artificial intelligence with business-related situational awareness.

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To maximize value

We extract real-time automated operational recommendations from streaming data.

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To maximize value

We extract real-time automated operational recommendations from streaming data.

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To maximize value

We extract real-time automated operational recommendations from streaming data.

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To ensure successful implementation

FraiOS is accessible, easy to understand, and informative.

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To ensure successful implementation

FraiOS is accessible, easy to understand, and informative.

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To ensure successful implementation

FraiOS is accessible, easy to understand, and informative.

Our Backers

Board Members

Chairman of the board

Bala Kamallakharan

Affiliation

Halldóra Guðlaug Steindórsdóttir

Independent board member

Gísli Kr.

Bright Ventures

Linda Björk Ólafsdóttir

Tennin

Þorsteinn Yngvi Guðmundsson

Independent board member

Investors, Grants
& Accelerators

We are fortunate to have investors and support. These partners have paved the way for us, offering access to revolutionary technology, essential funding, and invaluable expertise.